Product Variations

More options more sell

Product Listing Variations 

Variations allow customers to quickly see all buying options for a single product on a single page. Utilizing product variations on Amazon not only benefits the customer, but it can help increase sales as well. Providing customers with different options like product bundling or different colors might open their eyes to a product they didn’t know even existed.

Do Variation Listings Increase Sales ?

Variations create an easier buyer experience, allowing the customer to see all product options on one page, instead of having to browse to see all the variations of the same product. It’s easier to buy a shirt when you can see all size options on the same detail page, rather than having to search for your specific size.


Product Variations Service Includes


Listing optimisation

We will create or optimize your listing to maximize visibility and organic traffic to your listing. Readmore


Create Product Variations

We will create parent listing and child listings, this will allows you to sell different sizes and colors.

Listing Translation

Stay ahead of your competitors we will translate your listings to Swedish which will protect your brand image from embarrassing errors and communicate in perfect Swedish to your customers. Read More

Lets Start Campaigning

Boost Discoverability & Profitability

Why Us

Receive personalized care for your store on your time – Your success is our priority – we are not a large corporation’s we’re a team of Amazon Experts, SEO Specialists, and UI/UX designers which means your content will be managed by the best team combination to lead success on Amazon.

Swedish Copywriting

We are a Swedish company based in Stockholm your content will be translated by us not a regular translator and optimized by SEO-specialist that gives you more advantage against your peers.


Uniquely tell your story. Our UX/UI Designers will design Amazon store, A+ EBC content that easy to grasp and good looking.


Our SEO specialists are experienced within the Nordic market, we use the best tools like Semrush and amazon keyword tools to target the right audience in Sweden and Nordic Europe.


we have years of experience working on Amazon, we understand Amazon from all angles from A to Z 

Frequently Asked Questions

Pricing, How Much Lyevon's Product Variation Service cost ?

Our pricing is tailored to your specific needs… it all depends on what you want, the number of products we would be working with, the level of involvement we have with your company and the strategy that is best for you. A standard price sheet does not work because your company and your products are unique. What we do know is that you will benefit greatly from our help. We love what we do and we want to grow with you, so pricing will be fair and you will get great value.

What Are The Main Terms For Variation Listings ?


The child ASINs are the buyable ASINs listed under the parent, which show on the detail page as available product options.

Variation Theme

This is the way in which the child ASINs in a variation family differ.

Different product categories allow different variation themes, and some allow for one or two variation themes. For example, T-shirt would be a single variation theme, and size-color would be a double variation theme

Variation Family

This refers to the parent and child ASINs grouped under a variation theme. 

Inventory File, Flat File

This is an Excel spreadsheet used to upload, update and delete product listings.

Can I Choose Whether To Use Variations or Separate Listings ?

Yes… sort of. Each product category has its own rules, which is why I suggest looking at the “Valid Values” tab in your product category flat file. Some categories don’t allow variations at all.

When Should And Shouldn’t I Use Variation Listings ?

You should use variation listings when

  • The product category allows for variations.
  • Your products differ in a way that fits into the permitted variation themes in your category.
  • The products in your variation family do not differ in any other way than the variation theme that they are grouped under. So if your variation theme is color, your child ASINs can only differ by color.
  • You are listing manufacturer-created multipacks of different sizes.

You shouldn’t use variation listings when:

  • The product category doesn’t allow for variations.
  • Your products differ in a way that is not an allowable variation theme in your category. You can’t just pick any theme, and put whatever value you want in there.
  • Your child ASINs differ in some way other than the allowable variation theme.
  • You are listing bundles.
  • You are listing multipacks that are not created by the manufacturer.